Automotive marketing: the need of India’s future
If there is anything we don’t see our future without, it is automobiles. From performing a daily chore to heading on to long road trip, automobiles have always been the answer. And, in today’s world of growing needs, this sector has seen a sharp rise in India. India’s automobile industry is believed to be one of the most competitive ones in the world owing to which several auto makers have begun to invest heavily in its various segments.
Keeping this advancement in mind, a unique course for the young minds is doing rounds: BBA Auto Marketing Program. BBA Auto marketing is designed to cope up with the expanding sector that has lured Foreign Direct Investment (FDI) worth approximately $16 billion in the year 2016.
It aims to create marketing professionals particularly for the automotive retailing and marketing of services in connection with the sector. Data says, sales of private vehicles have elated by 9.17%, where as it’s 3.03% and 8.29% for commercial vehicles and two-wheeler respectively during the period April(2016)-January(2017). Hence, it is safe to say, with this level of development, job opportunities in the field of sales and retail are going to see a hike in the near future. This program not only focuses on the marketing area, but also plans to expose its participants to this huge industry, helping them comprehend and develop skills to manage challenges faced in various segments and allied services, through training and internships provided.
Talking more into the program, it opens the following career prospects:
Business development: refers to those activities that expand your organization’s reach into a market. For example: forming partnerships with other businesses so as to sell your product. Sales and Marketing: so as to present your company’s product one-on-one to customer.
Agency Management: agency management improves the efficiency of the agency and reduces cost. It helps to focus on clients and the business. Customer Service: the aid that is provided to the customers who buy the company’s products, is called customer service. Key Account Management: This option particularly offers great money in India.
The work of a key account manager is to manage key accounts and maximize sales opportunities as is possible. Do not confuse it with sales and marketing or business development. Market Research: Market research is considered an integral part of automobile marketing. For example: what a customer wants in his automobile? Is color really an important factor for a consumer? Market research answers all these questions for the company. Customer Relationship Management: CRM helps in keeping in touch with the customer. This results in improved customer satisfaction along with revenue generation through the lifetime of the mobile by regular service and maintenance. It keeps the customer bounded to the brand and brings them back when an up gradation or replacement is thought of.And, the list goes on.
Details of BBA auto marketing:
Duration of the program: 3 years. Eligibility: Minimum 50% marks at Higher & Senior Secondary level (10th & 12th)
To conclude, it won’t be false to say that India’s future in the automobile industry is nothing less than bright.
